Beautifully shot, alternately joyful and horrifying, Alma captures the ecological, and even spiritual, cost of meat, dairy, and leather production in the Amazon.
Beautifully shot, alternately joyful and horrifying, Alma captures the ecological, and even spiritual, cost of meat, dairy, and leather production in the Amazon. Since 2003, Patrick Rouxel has dedicated his time to making films aimed at raising awareness of deforestation, loss of biodiversity, and the ethical treatment of animals. The multi-award winning GREEN presented a heartrending account of the life of an Orangutan against a backdrop of palm oil production and natural habitat loss.
In Alma, Rouxel continues his cinematic journey into the world’s forests and the industries that are destroying them, this time heading to Brazil to explore the devastating impacts of the cattle industry. Here he creates a powerful statement about the global industrial economy and the speed with which virgin forests are being cleared for timber and new grazing land. The film offers a unique and visually stunning exposition of a colorful cowboy culture and the millions of animals used to satisfy our voracious global appetite for meat and dairy products. In almost-wordless contemplation, the film wanders from forest to pasture to rodeo to slaughterhouse to market to tannery. In essence, Alma is a journey into the soul of humanity and a testimony of the damage inflicted by humans on the natural world.